01 - Costumer - problem - solution - IES

Start looking at one challenge of any given topic.

Start from a need, a pain.

Who for?

First target.

Customer:

• Clearly identified
• Reached
• Met, talked, lived with
• Sold the not yet existent

Problem:

• Set, made it clear to customer
• Priority ranking for customer
• Current solution

How to quantify:

• Direct numbers
• Proxy

Solution:

• Found
• Degree of problem solved
• made it clear
• validated with customer

Where to look for

What am I able to do? Can I excel in something?
What am I passionate about?
Are you adding value (time, quality of life, money,...) for someone? Are you making somebody's life better?

Focus on business not simply on technology.

Keep in mind the financial sustainability. This is the cake, the rest is the cherry on top of the cake.

COSTUMER: the one to whom you are adding value
PROBLEM: the unspoken need
SOLUTION: Does your idea solve the problem=

14 words to describe what's the need for the solution you're proposing

The challenges:

YoungPolymer

• [?] Difference between the mentioned bio-polymers?

Decomposes really quickly.
Low cost
Very scalable

Technology is not new, but is not industrial level yet.

• 2-3€/kg
• Normal bio-plastics 7€/kg
• [?] Price of normal plastics?

Material proprierties enable what kind of plastics?

When did you start? End of this year
Have subsidies for prototype.
How big is the team? Only part-time people

This plastic is not recyclable.

PHA: quite brittle (similar to PLA).

Take the carbon out of the air to produce.

DAF autonomous trucks

• [?] Don't many drivers own their own truck and are self employed? Do you see this disappearing?

Last year idea: automated valet parking app for trucks. It's a big issue for drivers to find parking space

Want to identify:

• Value chain:
• If the track needs to charge, what happens
• Identify challenges of putting autonomous tracks on the road

best case: long distance hub to hub because it's hard to find drivers willing to drive these long distances and they require higher pay.

Iron Power Technology

• [?] What is patented? Isn't electrolysis a simple process? Is it the process in large scale that is patented?
  • The specific technology needed to make iron is what is patented.
• [?] How do you go from powder to iron?
• [?] Is there a difference in quality to normal methods of doing iron like this?
  • The produced iron is high purity in the form of powder. Not really needed for steel, more needed for 3D printing

Find a unique business model.

Past the proof of concept. It works at lab scale.

More movements

For physiotherapy, it can help in doing exercise by yourself making sure you're doing it right.

Still need to implement a filter to isolate the subject

Right now focusing on the physiotherapy market.

Photonics Integrated Circuits

similar to electronic integrated circuits.

They work with light:

Good for:

• Communication (think optical fiber)

• Sensing

• Computing

• [?] Do they suffer less radiation, interference...?

Electrical circuit is built layer by layer.

It has to guide light.

Recognize materials, sort plastic.

Biggest problem is the production: not available in the market.

Volcycle

What happens to solar panels at the end of their 25/30 years lives?

Works on pyrolysis technology to recycle materials in solar panels (like silver and silicon).