01.1 - Technology Delta and Barriers - IES

Steps:

• Introduction
• Penetration
• Mass market

Introduction

The larger the technology delta is, the more we can encourage change.

Can it be estimated? Some things, yes, like performance. The impact, not really.

Timing parameters:

• Tech delta
• Barriers
• Dynamics
• Megatrends
• Tech trends

If new technology is a missing piece in existing technology value chain, it might be extremely valuable.

The hype cycle

Optimistic to pessimistic view. Then realistic, more based on facts.

Several steps:

• Innovation trigger
• Peak of inflated expectations
• Trough of disillusionment
• Slope of enlightenment
• Plateau of productivity - established technologies

Some technologies never make it into the curve but still have a huge potential.

The hypes of technologies are always debated and we can use these debates.

EU TECHNOLOGY READINESS LEVEL:

Barriers to change and diffusion

Barriers can be found in many areas. The main ones are:

• legal framework
• Standardisation
• Trust
• Infrastructure
• Business model
• Critical mass
• Proof of concept
• Business ecosystem

Legal framework

It's slow to change. We have to adapt to it.

Standardisation

Standardisation.
Without it, many technologies have a hard time growing and developing.

Trust

It's a matter of perseption. Takes a long time to build, and can be lost in a second.

Infrastructure

Needed for many new technologies. The technology is good, but the surrounding infrastructure is missing

Business model

There has to be value creation for every player.

Critical mass

If critical mass is not reached, diffusion is not reached. If a technology needs a volume to exist, it could get stuck. For example, we all need to have phones, for phones to be useful.

Proof of concept

If no one is ready to jump on board at early stages, there will never be new customers.

Business ecosystem

Sometimes it takes time to build