?? - Agustin Andujar - LC
?? - Agustin Andujar - LC
[[Walt Disney Method]]
- Start with very crazy idea
- More realistic ideas
- Group that will implement the most realistic ideas
- Value proposition canvas
- Business model canvas
- Lean canvas
- Environment
- Business opportunities analysis
- Lean Start-up
- Trends. Situation
- Examples
Business model is always under development. Even when defined, it's already old after a few months.
Value proposition canvas
value proposition
Value proposition is a simple way to understand your customers nedes and design products and services they want.
In short, is the reason why customers want to buy from you.
It's not just a phrase. It has to summarise all the thoughts, ideas, about the company.
- Customer job/fears- what a person (potential customer) is thinking about the risk: what happens in case they use, or not, something.
- Pains - In using the product
- Gains - What the customer can earn from using the product
Empathy model. What people are thinking about one specific problem.
Substitutes - What do people currently fo instead?
Product Fit Canvas:
Product Fit Canvas is a strategic innovation tool that allows to define, validate and reach customers. It also allows to define and iterate the product to achieve market validation.