Question you should ask when doing a survey
- Who did the poll?
- Who paid for the poll and why was it done?
- How many people were interviewed for the survey?
- How were those people chosen?
- What area (nation, state, or region) or what group (teachers, lawyers, Democratic voters, etc.) were these people chosen from?
- Are the results based on the answers of all the people interviewed?
- Who should have been interviewed and was not?
- When was the poll done?
- How were the interviews conducted?
- What about phone-in polls or polls on the Internet?
- What is the sampling error for the poll results?
- Who’s on first?
- What other kinds of factors can skew poll results?
- What questions were asked?
- In what order were the questions asked?
- What about "push polls"?
- What other polls have been done on this topic? Do they say the same thing? If they are different, why are they different?
- So I've asked all the questions. The answers sound good. The poll is correct, right?
- With all these potential problems, should we ever report poll results?
- Is this poll worth reporting?