05 - Session 5 - IE

Concept poster

Powerful mean to communicate an idea to a given audience in seek for a support for its development.

Both a summary and a communication tool to provide an overview about your idea, why it matters, and how it works.

Finally, a timeline: steps needed to implement this.

Business model

Describes the rationale of how an organization creates, delivers and captures value.

Key partners: can be the municipality

• Revenue stream: who is going to pay?
• Cost structure: What need to be paid?

Pitch - 10 min

10 MIN pitch

The purpose of a pitch is not to deliver a message, is to MAKE AN IMPACT.

What impact fo you want to make?

• Decision making

What decisions can be taken based on your presentation?

There are 2 levels of problems:

1. Overarching or global - the problem is important
2. Individual (or company) - the solution is relevant

Start with

• Why - Problem: raise empathy
• How - Solution: display impact
• What
  • Market - how widely applicable is the solution?
  • Business model - Can you do it forever?
  • Is it scalable?

Aalto startup Sauna formula:

• Slogan
• Problem
• Solution
• Market
• Business Model
• Team
• Traction (customer validation)
• Ask