01 - Design thinking - IE

Design thinking vs Lean vs Agile

They tackle different phases of the innovation process

• Generation of the product/service area
• ???

It's always an iterative project.

Design Thinking

Design Thinking is a problem solving framework (it's a toolbox) that is:

• Human-centric
• Iterative
  • Foster co-creation
• Solution-based
  • It's a structured process

Session agenda:

• Quick bite about DT History
• DT framewirk
• #Design Thinking in the making
• #A selection of useful links/templates
• #Next steps

Design Thinking History

Origins of #Design Thinking

• Herbert A. Simon
• Robert McKim
• Bryan Lawson
• Nigel Cross
• Peter Rowe
• Rolf Faste

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Design Thinking Framwork

Get in the client shoes.

Steps for #Design Thinking:

• Empathize
• Define
• Ideate
• Prototype
  • Something that is fake. For example, for Apps, make a mock-up
• Test
• Implement

You may jump from "implement" to "empathize" if something is wrong with the final product.

What's different in DT from classical designing:

• Degree of uncertainty, in how open-ended the problem is
• Classic engineering design usually starts at requirements and specifications developed by others
• DT provides an alternative way of dealing with ideation and interaction with stakeholders
• This is not strictly new

Design Thinking in the making

Challenge 2 - Pedestrian un-safety caused by their distraction - IE

Some tools for DT

Persona-Scenario

One of the first thing to do is to focus on what are the personas and what is the scenario.

Persona

• Creation of virtual profiles of individuals which represent the type of user, customers or agents that are related to a given opportunity for innovation
• If the profiles are defined in depth, the members of the team can think and act persons would, thus directly generating relevant information about preferences, needs, problems, ...
• ???

Scenario

• Scenario describes both stories and context for each persona developed to reflect the real, major user groups
• ???
• ???
• Good scenarios are concise but answer the following key questions:
  • Who is the user?
    • User personas that have been developed to ???
  • Why does the user needs/expects
  • What goals does he/she have

A selection of useful links/templates

[[4 - Session 4 - IE.pdf]]

Lotus Blossom

• Make a central matrix of the topic (3x3)
• Around the centre cell, put ideas related to it: things that need to be addressed
• Expand each perimeter cell into an other matrix

Creative Matrix

• Tool to generate ideas in a structured way, that fosters cross-pollination as we are looking to fill with ideas each cell where topics intersect
• It’s often used with columns as categories related to people (e.g., personas, market segments...) and the rows as categories for enabling solutions (e.g., technologies, environments...)
• Is not intended to be limited to one single idea per cell, and participants can take advantage of these “mashups” of categories to generate a wide range of concepts for each one

Affinity Clustering

• Method used to organize many ideas into groups with things in common
• Useful to analyse large amounts of data and to discover hidden relationships
• We can make use of headers, subheaders, clusters, arrows, etc… anything graphical aid that helps to see the bigger picture

More on discovery process